Books: A Designer's Art by Paul Rand, Yale University Press, 1985. The Art of Design Management by Thomas Schutte, Univ. of Pennsylvania Press, 1975 Building Strong Brands by David Aaker, The Free Press, 1996 Why We Buy by Paco Underhill, Simon & Schuster, 1999. Related topics at MauroNewMedia: Interactive Brand Development www.mauronewmedia.com/interactive_brand_s.htm Case study: Citibank brand attribute definition www.mauronewmedia.com/case_study_8.htm Related links: Journal of Interactive Advertising www.jiad.org The Brand Marketing column at ClickZ.co: http://clickz.com/column/bm.html Marketing Virtual Library www.knowthis.com American Marketing Association http://www.ama.org/resource/library/