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Professional
usability testing and return on investment as it applies to user interface
design for web-based products and services
Professional
usability engineering and testing is a well-established development discipline
that has been used extensively to create some of our most successful military
and commercial systems. With the maturation of the web as a delivery model
for information and E-Commerce, the formal science of usability will become
increasingly important. This paper discusses the return on investment (ROI)
implications of integrating formal usability testing methods into web development
projects. Online and traditional lab-based approaches are discussed and
compared for their respective strengths and weaknesses. The white paper
provides detailed technical descriptions of current online usability testing
methods and draws conclusions about the future of this important new customer
response testing methodology. It includes a comprehensive trade-off matrix
useful in making decisions about important technological approaches and
research benefits. This white paper covers material delivered in a series
of Executive Briefing Sessions presented by Charles L. Mauro, President
MauroNewMedia. The sessions were held in New York City, Stamford, Connecticut
and Chicago in late 2002.
Download the full article in PDF format
Please note that article is 57 pages
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