There is No Such Thing as Information Design One of the ways we increase the returns we obtain from understanding the world is by adapting our vocabulary to reflect our increasing knowledge. Humanity never would have progressed beyond building the most primitive of mechanical engines if careful thinkers had not learned to distinguish between energy, force, work, and power. These words are still used loosely in everyday speech, but professional mechanical designers and physicists use them carefully and with well-defined meanings. Professionals in the field of information-related design will have to learn to be equally careful. We must not allow sloppy thinking to muddy the deep waters we find here at the meeting of art, psychology, and electronic technology. Things are difficult enough as it is. Biography November 30, 2001