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Virtual
dialogues: Did you say sale? What sale?
In general, consumer (B2C) e-com sites treat their customers as though they
are "lucky" to simply be engaged with such wonderful technology. In return
for the convenience of shopping from home, customers are expected to wait
patiently for pages to load, find their own products, answer their own questions,
resolve their own service issues, disclose personal data, print their own
receipts, track their own orders, and somehow increase their loyalty to
the site and brand at the same time.
Biography
August 13, 2001
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