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New
strategies for a new economy
Strategic
planning is an integral part of all high-level executive job descriptions.
Several times a year, corporations initiate detailed planning sessions directed
at identification and prioritization of tactical and strategic business
objectives. It is common for such work to be undertaken in conjunction with
leading management consulting firms who have, during the months between
sessions, been actively quantifying various aspects of the competitive landscape.
Such information is often fed to top executives of the sponsoring organization
by way of "planning seminars" or "off-site" sessions. At the core of all
high-level strategic planning sessions are two major questions: 1) who to
acquire (or be acquired by) and 2) how to expand the business to meet new
business objectives within the context of the current corporation's operational
parameters. Over the past 30 years leading management consulting firms have
made a large and highly successful practice of assisting major corporations
in this difficult process. Until the onset of e-commerce-based Internet
delivery models, it was possible to employ time honored planning methods
in the strategic planning process. Now, the business world has changed.
Acquisition models are for the most part useless; using traditional methods
and models to structure long-term, strategic, e-commerce initiatives is
nearly futile. It is time to admit that strategic planning in the e-com
space is a whole new ball game.
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