TaskZ.com | Executive Seminar Series



	Seminar 1 Leading edge concepts in usability research, with application to the development of mission-critical Web-based customer experiences. (1or 2 day intensive) Why the seminar? It is becoming increasingly clear to executives who are responsible for management and development of large-scale Web initiatives that the creation of highly usable sites is a complex problem. Many world-class development executives remain confused about where to turn for objective, reliable information on how to plan and execute customer experience design programs that properly integrate formal usability research. In Software Engineering: A Practitioner's Approach, author Robert Pressman shows that for every dollar spent to resolve a problem during design, $10 would be spent on the same problem during development. Costs expand to $100 or more if the problem has to be solved after release. These costs are the tip of the iceberg. When poor usability is modeled across all customer touch points, such as call-center volume, customer acquisition, migration, and retention rates, the costs expand to levels that can be career threatening. Professional usability research dramatically reduces the probability of cost overruns as a result of poor customer experience design. This seminar addresses the current state of the art in advanced Web site usability testing as it applies to customer experience design. The following is a description of what is covered in this seminar. Topic 1: The new frontier of lab-based and online interactive usability testing. The field of usability testing is undergoing a major shift in approach and emphasis. This session covers the latest lab-based and online research methodologies and technologies of usability testing. It includes an objective look at the pros and cons of laboratory and online testing systems and presents the latest research findings. The session explores the recent trend in Web development projects toward return on investment (ROI) decision-making and explores how ROI models can be generated and made more reliable through the application of formal usability-based research data. Topic 2: Where to begin to plan an effective usability-testing program. This session focuses on methods for determining what level of usability research is appropriate for a given problem. The presentation dissects the complex questions of expertise, lead-time, costs, and resource allocation. The seminar ends with examples drawn from large and small Web-interface usability research projects that demonstrate the costs, benefits, and liabilities of using professional usability testing expertise in large Web-based projects. About the seminar faculty: World-class experts drawn from leading corporate development groups, consulting firms, and top graduate business school faculty deliver all seminars. Each topic is supported by case studies drawn from subject matter experts. Please refer to seminar faculty for a description of the faculty for this seminar. Please note: The faculty for each seminar is determined by subject matter focus and availability. Two faculty members will deliver this seminar. About the material presented in this seminar: This seminar is an executive education service of TASKZ/MauroNewMedia. We assembled the best available subject matter, without concern for affiliation with TASKZ/MauroNewMedia. The seminar does not explicitly promote the tools or methods of any specific vendor or development group. It focuses on providing high-level corporate executives with the latest customer experience research and development for Web-based products and services. About who should attend: This seminar is for corporate executives with decision-making responsibility for e-com strategy and customer experience design. It includes disciplines such as strategic planning, marketing, financial planning, econometric modeling, product management, content development, technology/infrastructure, interface design, and customer support (customer relationship management - CRM). It is also for other key decision makers who contribute to your Web development efforts. About what you will take away: This seminar is designed to aid Web-development groups involved in creating and enhancing mission-critical Web initiatives. Those attending the seminar will come away with an expanded understanding of the latest usability testing methods and models that will have a direct impact on the usability, acceptability, and productivity of their large-scale Web-based delivery systems. It is an intensive 1 or 2 -day seminar. No technical prerequisites are required. Seminar content options: This seminar is designed for maximum information transfer and minimum travel by your executive development team. We can deliver it at your site or at a nearby conference facility. We offer several options for configuring the seminar to meet your specific needs. ESS and usability testing combination: We can combine seminars with comprehensive usability testing of your site and at competitive sites. This option adds significant focus to the seminar. Fees for usability testing are in addition to fees for the seminar. ESS seminars on focused topics: TASKZ can formulate customized seminars for topics of special interest to you. We base the seminars on a comprehensive review of the research literature in combination with subject matter experts drawn from our faculty. ESS seminars on industry-specific topics: TASKZ offers a wide range of specialized industry seminars, with a focus on financial services, online retail, and medical and health care. ESS executive retreats and offsites: Offsite options are available, including executive retreats and corporate conferences. Basic Pricing Options Onsite/offsite option 1 - Per-attendee pricing: This option is based on a per-person price. Maximum of 15 attendees. Onsite/offsite option 2 - Large group attendance: This option allows a maximum of 40 attendees. To obtain detailed pricing, please click here and let us know your contact information, your phone number, and pricing options you are interested in. Total time: From 5 to 6 hours per day, plus 1 hour for lunch. Recommended schedule: Session 1: 9:00 am to 12:00 noon. Lunch break: 12:00 noon to 1 pm. Session 2: 1:00 pm to 3:30 pm. Note: 3:00-3:30 for final questions and wrap up. Expenses: We charge travel and related expenses in addition to the seminar fees. Additional charges may apply, based on location and travel necessary to reach the seminar facilities. Recommended facility setup: We will provide the facility requirements before we schedule your seminars. For more information contact Charles L. Mauro President and Publisher TASKZ/MauroNewMedia 524 Broadway 4th Floor New York, NY 10012 Voice: 212-343-2878 Cmauro@MauroNewMedia.com Copyright MauroNewMedia 2002. All Rights Reserved .