Seminar
2
Formal,
user-centered design (UCD) process development: benefits, liabilities
and return on investment modeling. (2-day
intensive.)
Why the seminar?
Web development is a complex business, with the most complex part being
defining the process itself. Should you adopt a classical engineering-based
approach such as use-case modeling to define the functional attributes
of your site? Or are there other methods that can increase the probability
that your system will deliver as promised?
New
methods are finding their way into the second generation of Web development
that have proven effective in other fields of software and systems development.
One new thrust is the use of formal user-centered design (UDC) methodology
to aid in the creation of powerful and effective screen-based delivery
systems.
During
the past 5 years, much has been stated and miss-stated about UCD as a
development model. On the one hand, Gen 1 Web consulting firms made UCD
their mantra. The problem was that they did not have a real idea how a
formal UCD process was developed and how to use it in large projects.
As a result, UCD developed a negative reputation. On the other hand, formal
UCD software development methods have proven effective in the creation
of the most advanced military and aerospace systems in operation today.
These same processes have been used in the development the most powerful
securities trading system currently running at the heart of the world
economy. Formal UCD methods are here to stay and can make dramatic contributions
to the success and cost effectiveness of your Web development efforts.
There is a lot more to UCD than any one realized even two years ago.
This
seminar deals with formal UCD methodology. It covers the history and basic
structure of UCD development and includes a comprehensive discussion of
the benefits and risks of using UCD development methods.
This
seminar is designed for development teams groping for a new method and
process model for large-scale Web initiatives. The following is a description
of what is covered in this seminar. Topic
1:
What is UCD and where did it come from? This session traces the development
of UCD from early military systems to its current state as an important
aspect of Gen 2 Web development efforts. It explores the reasons UCD has
been successful in projects where other methods have failed, as well as
reasons UCD has failed in some projects. The session includes extensive
use of subject matter case studies and concludes with a formal presentation
of the UCD development segments.
Topic
2: Details of a formal UCD process model. This session explores each
phase of the UCD process model. It presents the research and development
demands of all phases of formal UCD, including ways to integrate UCD into
on-going development efforts. The session discusses the construction of
ROI models based on formal UCD development methods. It ends with a simplified
e-econometric model for evaluating the effectiveness of UCD within your
organization.
About
the seminar faculty: World-class experts drawn from leading corporate
development groups, consulting firms, and top graduate business school
faculty deliver all seminars. Each topic is supported by case studies
drawn from subject matter experts. Please refer to seminar
faculty for a description of the faculty for this seminar. Please
note: The faculty for each seminar is determined by subject matter focus
and availability. Two faculty members will deliver this seminar.
About
the material presented in this seminar: This seminar is an executive
education service of TASKZ/MauroNewMedia. We assembled the best available
subject matter, without concern for affiliation with TASKZ/MauroNewMedia.
The seminar does not explicitly promote the tools or methods of any specific
vendor or development group. It focuses on providing high-level corporate
executives with the latest customer experience research and development
for Web-based products and services.
About
who should attend: The seminar is for corporate executives with decision-making
responsibility for e-com strategy and customer experience design. It includes
disciplines such as strategic planning, marketing, financial planning,
econometric modeling, product management, content development, technology/infrastructure,
interface design, and customer support (customer relationship management
- CRM). It is also for other key decision makers who contribute to your
Web development efforts.
About
what you will take away: This seminar is designed to aid Web-development
groups involved in creating and enhancing mission-critical Web initiatives.
Those attending the seminar will come away with an expanded understanding
of the latest UCD methods and models that will have a direct impact on
the usability, acceptability, and productivity of their large-scale Web-based
delivery systems. It is an intensive 2-day seminar. No technical prerequisites
are required.
Seminar
content options: This seminar is designed for maximum information
transfer and minimum travel by your executive development team. We can
deliver it at your site or at a nearby conference facility. We offer several
options for configuring the seminar to meet your specific needs.
ESS
and usability testing combination: We can combine seminars with comprehensive
usability testing of your site and at competitive sites. This option adds
significant focus to the seminar. Fees for usability testing are in addition
to fees for the seminar.
ESS
seminars on focused topics: TASKZ can formulate customized seminars
for topics of special interest to you. We base the seminars on a comprehensive
review of the research literature in combination with subject matter experts
drawn from our faculty.
ESS
seminars on industry-specific topics: TASKZ offers a wide range of
specialized industry seminars, with a focus on financial services, online
retail, and medical and health care.
ESS
executive retreats and offsites: Offsite options are available, including
executive retreats and corporate conferences.
Basic
Pricing Options
Onsite/offsite
option 1 - Per-attendee pricing: This option is based on a per-person
price. Maximum of 15 attendees.
Onsite/offsite
option 2 - Large group attendance: This option allows a maximum of
40 attendees.
To
obtain detailed pricing, please click here
and let us know your contact information, your phone number, and pricing
options you are interested in.
Total
time: From 5 to 6 hours per day, plus 1 hour for lunch.
Recommended schedule:
Session 1: 9:00 am to 12:00 noon.
Lunch break: 12:00 noon to 1 pm.
Session 2: 1:00 pm to 3:30 pm.
Note: 3:00-3:30 for final questions and wrap up.
Expenses:
We charge travel and related expenses in addition to the seminar fees.
Additional charges may apply, based on location and travel necessary to
reach the seminar facilities.
Recommended
facility setup: We will provide the facility requirements before we
schedule your seminars.
For
more information contact
Charles L. Mauro
President and Publisher
TASKZ/MauroNewMedia
524 Broadway 4th Floor
New York, NY 10012
Voice: 212-343-2878
Cmauro@MauroNewMedia.com
Copyright
MauroNewMedia 2002. All Rights Reserved.
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