Seminar
6
Usability
science in the design and development of new products and services (Three-day
intensive.)
Why the seminar? The usability and human factors engineering performance
of your products are essential to corporate profitability. Usability impacts
the bottom line in several critical areas, including customer acquisition,
retention and migration rates, call center costs, maintenance and support
fees, reliability, brand quality, and product liability exposure. In the
last five years, formal usability engineering principles and methods have
been increasingly finding their way into product development programs
at all scales and levels of complexity.
It
is now clear to leading product development executives that they must
begin to embrace professional usability engineering in the design and
development of all new products and services. This seminar presents detailed
information on the methods, benefits, and risks of using professional
usability engineering research methods in the design of new products and
services.
This
seminar focuses on design and development of three-dimensional products
and related services. The seminar draws on examples from industries, including
consumer products, medical systems, transportation, and commercial and
industrial equipment. It is for fast-paced development groups seeking
a detailed understanding of formal user-centered design (UCD) principles
and rigorous usability testing methods. We can combine this seminar with
a workshop on a complex product development problem. The following is
a description of what is covered in this seminar.
Topic
1 (full day): Ergonomics and biomechanics in usability science. This
session explores the anatomical and biomechanical information related
to the design of products for seated and standing tasks. It discusses
the research literature and the anthropometrics for the civilian population.
The session also focuses on the physical differences, based on a review
of the international anthropometrics, that are critical in the development
of products for global populations.
Topic
2 (full day): The role and application of cognitive ergonomics in usability
science. This session focuses on the definition and measurement of
skill acquisition in the context of cognitive processes. It discusses
how skill acquisition affects the user's ability to interact successfully
with the products you create. The session delves into the current theoretical
models of human cognition and decision-making, with a focus on how these
theories impact on product design. The seminar ends with a discussion
of cognitive task analysis, a critical methodology for evaluating the
complexity of products and related services.
Topic
3 (full day): Introduction to formal user-centered design methodology.
This session deals with user-centered design (UCD) development methodology.
It covers the history and development of this important new process model.
It looks at how and why UCD has been used to solve complex problems in
product and systems development. The session draws heavily on case studies
from the faculty, including several major projects currently running at
the heart of the world economy. The session also deals with the complex
and critical issues of group problem solving, team composition, and decision
theory. It ends with a phase-by-phase description of the UCD process model,
including a discussion of how to integrate UCD into ongoing development
programs.
About
the seminar faculty: World-class experts drawn from leading corporate
development groups, consulting firms, and top graduate business school
faculty deliver all seminars. Each topic is supported by case studies
drawn from subject matter experts. Please refer to seminar
faculty for a description of the faculty for this seminar. Please
note: The faculty for each seminar is determined by subject matter focus
and availability. Two faculty members will deliver this seminar.
About
the material presented in this seminar: This seminar is an employee
education service of TASKZ/MauroNewMedia. We assembled the best available
subject matter, without concern for affiliation with TASKZ/MauroNewMedia.
The seminar does not explicitly promote the tools or methods of any specific
vendor or development group. It focuses on providing employees and corporate
executives with the latest research on workplace ergonomics.
About
who should attend: The seminar is for corporate executives and their
development groups with decision-making responsibility for product development
and user-interface design. It includes disciplines such as strategic planning,
marketing, financial planning, econometric modeling, product management,
engineering, production, industrial design, technology, interface design,
and customer support (customer relationship management - CRM). It is also
for other key decision makers who contribute to your product development
efforts.
About
what you will take away: Those attending the seminar will come away
with an expanded understanding of the usability science issues related
to their product development programs. This information is useful in the
enhancement of ongoing and future product development programs. It is
a fast-paced, intensive three-day seminar.
Seminar content options: This seminar is designed for maximum information
transfer and minimum travel by your executive development team. We can
deliver it at your site or at a nearby conference facility. We offer several
options for configuring the seminar to meet your specific needs.
ESS
and usability testing combination: We can combine seminars with a
comprehensive ergonomic audit of selected products. This option adds significant
focus to the seminar. Fees for ergonomic audits are in addition to fees
for the seminar.
ESS
seminars on focused topics: TASKZ can formulate customized seminars
for topics of special interest to you. We base the seminars on a comprehensive
review of the research literature in combination with subject matter experts
drawn from our faculty.
ESS
seminars on industry-specific topics: TASKZ offers a wide range of
specialized industry seminars, with a focus on consumer products, computer
interfaces, control rooms and related systems, operator control cabs,
medical devices, and large industrial and commercial equipment processes.
ESS
executive retreats and offsites: Offsite options are available, including
employeežexecutive retreats and corporate conferences.
Basic Pricing Options
Onsite/offsite
option 1 - Per-attendee pricing: This option is based on a per-person
price. Maximum of 15 attendees.
Onsite/offsite
option 2 - Large group attendance: This option allows a maximum of
40 attendees.
To
obtain detailed pricing, please click here
and let us know your contact information, phone number, and pricing options
you are interested in.
Total
time: From 5 to 6 hours per day, plus 1 hour for lunch.
Recommended schedule:
Session 1: 9:00 am to 12:00 noon.
Lunch break: 12:00 noon to 1 pm.
Session 2: 1:00 pm to 3:30 pm.
Note: 3:00-3:30 for final questions and wrap up.
Expenses:
We charge travel and related expenses in addition to the seminar fees.
Additional charges may apply, based on location and travel necessary to
reach the seminar facilities.
Recommended
facility setup: We will provide the facility requirements before we
schedule your seminars.
For
more information contact
Charles L. Mauro
President and Publisher
TASKZ/MauroNewMedia
524 Broadway 4th Floor
New York, NY 10012
Voice: 212-343-2878
Cmauro@MauroNewMedia.com
Copyright
MauroNewMedia 2002. All Rights Reserved
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