TaskZ.com Executive Seminar Series
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Seminar Faculty
(Partial Listing)


Charles L. Mauro

President and Founder
MauroNewMedia

Mr. Mauro holds a MS in Human Factors Engineering from New York University. At NYU he was a NIOSH research fellow at the Rusk Institute of Rehabilitation medicine. He has received grants and fellowships from the Ford Foundation, National Institute Occupational Safety and Health, and The National Endowment for the Arts. Since 1975 he has been President of MauroNewMedia a leading provider of professional usability engineering and high performance user interface design consulting services. Prior to forming MNM he worked directly with product design pioneers Henry Dreyfus and Raymond Loewy. During Détente he managed the first product development program undertaken by a U.S. firm for the Soviet Ministry of Science and Technology. He has been directly responsible for research and development of numerous mission-critical user interfaces including design of primary trading systems used on the floor of the New York Stock Exchange. His experience spans more than 25 years and includes consumer, commercial, military and aerospace applications. He consults on a regular basis with Fortune 500 clients and leading start-ups. Mr. Mauro has received numerous citations and awards including the Alexander C. Williams Award from the Human Factors and Ergonomics Society and citations from NASA and Association of Computing Machines (ACM). He has served on many national and international panels and has chaired 2 ANSI standards committees. Mr. Mauro also served on the Presidential Design Awards Program for the NEA and was a founding member of the Human Factors Society Special Interest Group on Consumer Products.

Mr. Mauro consults on a regular basis with leading corporate CEOs on strategic issues of screen-based customer experience design, usability, interactive brand development and fixed to virtual migration of products and services. He has been accepted in federal court as an expert witness for design patents, trade dress and other intellectual property issues related to user interface design. He holds many US and international patents. Mr. Mauro is widely published in the professional and popular literature and has been quoted in Fortune, Business Week, The Wall Street Journal, Science, and other leading business publications. He routinely speaks at national and international conferences on design, usability and web development. Mr. Mauro lectures at leading Graduate programs including: MIT Sloan School, Stanford, and other engineering and MBA programs. His first major book "Usability: the Bottom Line" will be published next year.

 


Stephen I. Kutner

Founding partner and President
Market Innovations, Inc.

Stephen I. Kutner is a founding partner and President of Market Innovations, Inc., a consulting firm that helps organizations transform business creativity into economic advantage through the disciplined use of market experimentation, behavioral and economic modeling, and decision science. Since 1978, he has advised clients, both domestically and internationally, across a wide range of industries including financial services (commercial banking, consumer, credit cards, insurance and investment management segments), telecommunications, computers, consumer (packaged goods, electronics, and durable segments), retail, heavy manufacturing, and transportation. Mr.Kutner works with clients to improve performance by helping them create a deeper understanding of customers and economics, develop customer-focused strategies, and align the organization to implement these strategies. His recent work has focused on the design, experimentation, and optimization of market innovations for maximizing customer value. He has directed significant engagements in product and channel innovation, marketing mix optimization, and customer experience design and evaluation. Recent accomplishments include:

  • Designing new business models, value propositions and offers for a market leader in the life, pensions and investment markets
  • Designing new offers, value propositions, brand positioning, pricing mechanisms and organizational structure for a U.K. financial institution.
  • Designing a network economic model for evaluating the impact of new customer experience choreography for a large domestic retail financial services network.
  • Designing customer segmentations, evaluation methodologies, and segment-based strategies including segment-specific value propositions for a global investment products organization.
  • Developing domestic and international pricing strategies for flat rate, usage based, and bundled value propositions for a global communications company.
  • Creating an information-based strategy to build customer loyalty and increase returns on investments in customers, for one of Europe’s largest cellular operators.
  • Creating sophisticated consumer targeting capabilities and models to reduce acquisition costs, customize product offerings and improve overall returns from direct marketing efforts for a major credit card issuer.
  • Defining several market entry strategies for operators in the fixed line, wireless, and calling card business. These engagements included business planning, development of marketing strategies and international cost comparisons.
Before founding Market Innovations, Mr. Kutner was the Managing Partner in Boston for Corporate Value Associates, a global strategy consulting firm based in London. Prior to CVA, he was a partner and Vice President at Mercer Management Consulting. He also was a director of the strategic marketing center for Monitor Company. Earlier in his career, Mr. Kutner was an assistant professor of economics at the Boston University School of Management.

 


Deborah J. Mayhew, Ph.D.

Principal
Deborah J. Mayhew & Associates

Dr. Deborah J. Mayhew is an internationally recognized author, teacher, speaker and consultant on software user interface design and usability engineering. She has been Owner and Principal Consultant of Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to usability engineering, since 1986, when she became one of the first independent consultants in her field. Clients have included IBM, AT&T, John Hancock Insurance Co., GE, Hewlett-Packard, Ford Motor Co., GTE, American Express, Apple, American Airlines, Texas Instruments, NASA, the National Cancer Institute, The New York City Police Department, Computer Sciences Corp. (CSC), Cisco Systems, and many others. Over her 20 years in the field of usability engineering, Dr. Mayhew has consulted to companies in many diverse industries on the design of products based on a wide range of technology platforms including mainframe computers with "dumb terminals", GUIs, medical technology, manufacturing equipment and Web sites and applications.

Dr. Mayhew holds a B.A. in Psychology from Brown University, an M.A. in Experimental Psychology from the University of Denver and a Ph.D. in Cognitive Psychology from Tufts University. Dr. Mayhew has authored or co-authored four books on topics in usability engineering. Her most recent book is The Usability Engineering Lifecycle. Another popular book is Cost-Justifying Usability, co-edited with Randolph G. Bias.

 


Joanna Peters

Principal
StratConGlobal

MMs. Peters has over fifteen years of experience helping a variety of Fortune 500 firms build and reconfigure businesses globally. She has held senior positions at Citigroup, American Express and the ABN Bank, and she has served clients in the US as well as Asia, Australia, The Sub Continent, Latin America, Eastern Europe and the Middle East.

Ms. Peters has extensive experience integrating business units, with a specialty in roll-ups and consolidations. She has in depth knowledge of the world's financial markets as they relate to high net worth, consumer banking, and investments. She has a strong skill set in underlying business analysis. Ms. Peters' expertise brings critical resources to early stage business initiatives, in particular, solving and reconfiguring complex business and legal structures in highly volatile and dynamic markets. She builds strategic alliances with global and local providers and re-engineers business processes and controls. Ms. Peters builds client solutions based on customer relationship management principles.

Ms. Peters received a Bachelor of Law with Honors from the University of Melbourne, Australia and completed graduate work in EC Competition Policy and Chinese Law at the London School of Economics and the School of Oriental Studies, London University. She also is admitted to the Bar in Australia as well as in New York .

 


Corrado Ronchi, Ph.D

Senior Vice President
Technology and Strategic Consulting Practice
ATC Brunswick Development Corp

Dr. Ronchi holds a Master's degree in theoretical physics from "La Sapienza" University of Rome (Italy) and a Ph.D. in computational and applied physics from Cornell University (NY, USA). Dr. Ronchi holds several international patents and has conducted academic research for several years, publishing over 20 articles in international refereed journals, and lecturing at leading scientific institutions and international conferences. Prior to his current occupation, Dr. Ronchi has worked for leading global corporations, such as AT&T, Cisco Systems, and Telecom Italia.

Dr. Ronchi consults on a regular basis with leading European and USA corporations on strategic issues concerning high technologies applied to Internet-based business models and business-critical software applications. Dr. Ronchi's expertise is focused on meeting critical e-com business objectives in cross-cultural applications with a special focus on US / European screen-based delivery systems. His background includes extensive experience in numerous critical industries including telecommunications, consumer products and financial services.

 


Nicholas M. Simonelli, Ph.D.

President
Performance Research & Design

Dr. Simonelli has over 20 years of experience in his own consulting business and Fortune 500 companies in the Human Factors Engineering and Product Usability specialties. He played a key role in expanding the usability research visibility at the 3M Company and later established a software usability lab at Prodigy Internet. His practice has included conducting focus group research and product usability research; designing user-computer interfaces; creating and managing usability labs; rapid prototyping; developing research programs; and increasing company awareness of ergonomics/human factors issues. His company has experience conducting international research.

An early advocate of the collaboration between the Human Factors Engineering and Industrial Design disciplines, he organized and chaired Interface 85, the Fourth Symposium on Human Factors and Industrial Design in Consumer Products in St. Paul, MN. On the leading edge of the personal computer revolution, he founded a company specializing in software for Commodore home computers, creating and publishing TaxWare, a tax preparation software for the Commodore 64.

Dr. Simonelli received his bachelor's degree from Dartmouth College, magna cum laude. After a tour in the US Peace Corps he entered the graduate college of the University of Illinois, joining the Aviation Research Lab in the Psychology Department's Engineering Psychology program. Program participants flew research airplanes, flight simulators, and conducted research into flight control and other user interface issues. While there, he received the Human Factors and Ergonomics Society (HFES) Best Student Paper award, was inducted into the Phi Kappa Phi honor society, and received the George E. Briggs Award from the American Psychological Association for the best doctoral dissertation of the year. He chaired the Consumer Products Technical Group of the HFES and edited its newsletter, cp news. He has been an associate editor of the magazine Ergonomics in Design since its founding in 1992. He holds CPE designation (Certified Professional Ergonomist) from the Board of Certification in Professional Ergonomics.

Dr. Simonelli is a member of Human Factors and Ergonomics Society and the Usability Professionals Association and has authored 14 ergonomics publications.

 


Paul W. Thurman

Professor of Decision, Risk, and Operations
Columbia University Graduate School of Business - Executive MBA Programs

Mr. Thurman has over ten years of experience helping a variety of Fortune 500 firms realize value from innovative and coordinated business, operations, and technology strategies. He has held senior positions at Booz-Allen & Hamilton, Mitchell Madison Group, and American Express, and he has served clients on five continents. He has consulted to a number of financial services, health care, insurance, and consumer products firms across a broad set of disciplines.

Mr. Thurman's consulting work has focused mostly on customer segmentation, demand modeling, profitability, and experience mapping. He has also developed solutions around corporate cost management, technology and business integration, and analytical modeling to support strategic planning and decision-making.

Mr. Thurman received a BS in Mathematics with Honors from Stanford University and completed graduate work in Mathematics, Statistics, and Operations Research at New York University. He also received an MBA from Columbia University where he graduated valedictorian and received the distinguished service award. Mr. Thurman is currently a Professor in the Executive MBA and Global MBA Programs at the Columbia, the University of California, Berkeley, and the London Business Schools where he teaches courses in management and management science to senior executives. He also coordinates all aspects of Executive MBA student research and project/master's thesis work. Finally, Mr. Thurman is on the Board of Directors of a New York-based charity and sits on the Advisory Board of a number of entrepreneurial ventures including a K-12 education-focused venture capital and consulting firm and a cancer drug development and marketing alliance.

   



Ken Keller, Esq.
Henry Lichstein
Deborah J. Mayhew, Ph.D.
Elizabeth Rhodes


Scott Isensee