Seminar
3
Formal
issues in econometric modeling for e-com delivery, with a focus on the
creation of behavioral simulations and concept testing for customer experience
optimization. (2-day
intensive.)
Why the seminar? Does anyone in your organization have a clear
method for defining and modeling the economic variables of your Web-based
delivery system? The answer to this question is almost certainly "no"
And you are not alone. It has been exceedingly difficult to develop a
relationship between online customer behavior and the underlying econometric
variables that drive corporate profit and loss. Yet each year major corporations
pour billions of dollars into Web-based product and service delivery systems
with the hope that such systems will eventually turn the corner to profitability.
And, in fact, some have begun to do so. But many, in fact most, will not
turn a profit at any time in the future without developing a comprehensive
and rigorous linkage between customer experience design, customer behavior,
and underlying econometric cost and profit levers of the core business.
This
seminar deals with the complex and difficult topic of linking online consumer
behavior to underling business objectives and hard econometric models.
The following is a description of what is covered in this seminar.
Topic
1: What are econometric models and what can we learn from their application
in traditional delivery channels? This session traces the development
of econometric models from early commercial systems to their current role
in the most important commercial enterprises of today. It explores how
econometric models are defined and developed and looks at why they are
useful for solving some problems and wrong for others. The session ends
with an overview of the quantifiable economic variables useful in developing
such models for e-com delivery, with a focus on which variables are affected
by online customer behavior.
Topic
2: Building and testing formal econometric models for Web-based delivery.
This session focuses on design and development of two econometric models
for Web-based delivery systems. The first model is from the financial
services industry and the second is from online retail. The session discusses
how these models were built and how they can be used to define and direct
the development of online, interactive customer behavior simulations.
The session ends with a presentation of a complete front-to-back econometric
model of an e-com delivery system. This session is a simulated system
optimization exercise using real variables and simulated sites.
About
the seminar faculty: World-class experts drawn from leading corporate
development groups, consulting firms, and top graduate business school
faculty deliver all seminars. Each topic is supported by case studies
drawn from subject matter experts. Please refer to seminar
faculty for a description of the faculty for this seminar. Please
note: The faculty for each seminar is determined by subject matter focus
and availability. Two faculty members will deliver this seminar.
About
the material presented in this seminar: This seminar is an executive
education service of TASKZ/MauroNewMedia. We assembled the best available
subject matter, without concern for affiliation with TASKZ/MauroNewMedia.
The seminar does not explicitly promote the tools or methods of any specific
vendor or development group. It focuses on providing high-level corporate
executives with the latest customer experience research and development
for Web-based products and services.
About
who should attend: The seminar is for corporate executives with decision-making
responsibility for e-com strategy and customer experience design. It includes
disciplines such as econometric modeling, strategic planning, marketing,
financial planning, product management, content development, technology/infrastructure,
interface design, and customer support (customer relationship management
- CRM). It is also for other key decision makers who contribute to your
Web development efforts.
About
what you will take away: This seminar focuses on the development of
econometric models for web-based delivery of products and services. The
seminar links on-line customer behavior to underlying business objectives.
This seminar is designed to aid Web-development groups involved in creating
and enhancing mission-critical Web initiatives that must meet hard business
objectives or are striving to understand the impact that customer behavior
can have on primary cost factors in the on-line environment. Those attending
the seminar will come away with an expanded understanding of the latest
methods and models that have a direct impact on the usability, acceptability,
productivity and profitability of their large-scale Web-based delivery
systems. It is an intensive 2-day seminar. A basic knowledge of business
statistics is required.
Seminar content options: This seminar is designed for maximum information
transfer and minimum travel by your executive development team. We can
deliver it at your site or at a nearby conference facility. We offer several
options for configuring the seminar to meet your specific needs.
ESS
and usability testing combination: We can combine seminars with comprehensive
usability testing of your site and at competitive sites. This option adds
significant focus to the seminar. Fees for usability testing are in addition
to fees for the seminar.
ESS
seminars on focused topics: TASKZ can formulate customized seminars
for topics of special interest to you. We base the seminars on a comprehensive
review of the research literature in combination with subject matter experts
drawn from our faculty.
ESS
seminars on industry-specific topics: TASKZ offers a wide range of
specialized industry seminars, with a focus on financial services, online
retail, and medical and health care.
ESS
executive retreats and offsites: Offsite options are available, including
executive retreats and corporate conferences.
Basic Pricing Options
Onsite/offsite
option 1 - Per-attendee pricing: This option is based on a per-person
price. Maximum of 15 attendees.
Onsite/offsite
option 2 - Large group attendance: This option allows a maximum of
40 attendees.
To
obtain detailed pricing, please click here
and let us know your contact information, phone number, and pricing options
you are interested in.
Total
time: From 5 to 6 hours per day, plus 1 hour for lunch.
Recommended schedule:
Session 1: 9:00 am to 12:00 noon.
Lunch break: 12:00 noon to 1 pm.
Session 2: 1:00 pm to 3:30 pm.
Note: 3:00-3:30 for final questions and wrap up.
Expenses:
We charge travel and related expenses in addition to the seminar fees.
Additional charges may apply, based on location and travel necessary to
reach the seminar facilities.
Recommended
facility setup: We will provide the facility requirements before we
schedule your seminars.
For
more information contact
Charles L. Mauro
President and Publisher
TASKZ/MauroNewMedia
524 Broadway 4th Floor
New York, NY 10012
Voice: 212-343-2878
Cmauro@MauroNewMedia.com
Copyright
MauroNewMedia 2002. All Rights Reserved
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